Wendy’s always follows McDonald’s on Twitter, right? Believe it or not, this week was the first time Wendy’s mentioned McDonald’s in a tweet.
On Tuesday, Wendy tweeted, “Hi, @ McDonald’s, clean us up.” After receiving silence in return, Wendy tweeted that she would kidnap her competitor to promote her breakfast menu, which the restaurants would start with. Serve March 2.
“You assume we’ve already tweeted [about McDonald’s],” said Jimmy Bennett, vice president of media and social media for Wendy’s. “It happened in responses and other features, but never in a first tweet.
Bennett said Wendy’s chose to challenge McDonald’s for a “breakfast” on social media because the Golden Arches are an image of a tired and outdated breakfast, and it’s [Wendy’s] opportunity to compare this to what it’s doing. Has. as visible and recognizable as possible. “”
In January of last year, Jano Cabrera, vice president of communications, global media, and public relations for McDonald’s in the United States, told PRWeek that McDonald’s had never responded publicly or privately to the brands making arguments. That seems to be the case, as Bennett said Wendy’s is waiting for a response from its rival.
“We are ready for a conversation,” he said. “You didn’t participate in any way.”
A McDonald’s representative was not immediately available for comment.
How about McDonald’s try to bake Wendy’s, one of the funniest brand accounts on Twitter? Bennett said his brand was ready, and even if it wasn’t, the chain was ready to accept the unexpected.
The network was also ready to change its launch schedule based on McDonald’s response to various video content.
Wendy’s hired former McDonald’s chef Mike Haracz to learn more about their new offerings and created videos to test new menu items.
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“The clown will not be happy,” said Haracz in a video.
Haracz changed his allegiance when former Verizon pitcher Paul Marcelli, known for his sentence “Can you hear me now?” It starts in 2016.
Wendy partnered with Haracz because she was looking for a specialist to discover and show how good Breakfast Bacon, Honey Butter Chicken Biscuit, and Frosty-Casino are.
“Who is better than someone like [Haracz] who spent time in the kitchen preparing a menu for breakfast,” said Bennett. “He left McDonald’s a few months ago.”
Ketchum manages the campaign’s public relations and VMLY & R oversees social media.
Bennett did not share the campaign budget but found that Wendy likes the ability to do things organically. “And he added:” We hope this is as effective as possible. “”
Wendy’s, not the one that sparked Twitter, tweeted the post, and commented, “Look who’s watching to see how N Spicy Nuggets should know.